Senior Product Design Leader
Strategy, Systems & AI
Design that moves business.earns trust.scales teams.ships faster.changes minds.
With 18 years of experience shipping 0→1 platforms, I bridge the gap between design and engineering. I specialize in modernizing workflows by building prototypes in the repo and scaling AI augmented tools like Claude Code to accelerate delivery.
"UX is how businesses earn trust at scale. I lead UX as a strategic connector across Product, Engineering, and Business to drive adoption, retention, and growth."
01
Strategic Influence & UX Maturity
Elevate UX maturity from a service function to a strategic partner
Embed design early in discovery, turning assumptions into validated insights and reducing rework
Use qualitative and behavioral data to reduce risk and accelerate roadmap decisions
02
Outcomes & Impact
Align design metrics directly with adoption, retention, and revenue
Lead demos and showcases connecting design to revenue, cost, and market impact
Critiques and co-design workshops maintain design quality without slowing delivery
03
Teams, Culture & Trust
Foster psychological safety and no-blame environments where teams surface risk early and learn fast
Develop "leaders of leaders" through structured coaching, storytelling, and stakeholder influence
Led Women@ACV to elevate women leaders as mentors through structured knowledge-sharing programs
04
Future-Ready / AI & Innovation
Accelerate discovery with AI-assisted synthesis and sentiment analysis while preserving research quality
Partner with Engineering and Legal to ensure AI-powered experiences are ethical, transparent, and user-centric
Train full design team on Claude Code, AI design review, and hackathon readiness with repo access
Orchestrated an AI-driven Product Development Lifecycle (PDLC), partnering with Product and Tech leadership on best practices for AI-augmented design and engineering workflows, cutting design-to-engineering handoff times by 10–15%.
Drove AI adoption across the design org: trained the team on Claude Code and terminal-based workflows, authored adoption frameworks, led experimentation, and presented at AI summits.
Set UX strategy and the research, journey mapping, and prototyping practices my team applied across critical customer journeys, lifting CSAT 16%, driving a 72% attach rate for ACV Transport, and reaching 55% target attainment in Capital.
Partnered with VP-level Product and Engineering leadership to align on UX vision and investment through quarterly and annual roadmap reviews.
Led large-scale redesigns of the Transport Carrier Load Board and Capital Dealers Portal, shipping flagship customer-facing experiences and driving 6–9% YoY conversion across both business lines.
Managing five direct-report product designers across four customer journeys; hired and onboarded 3, ran quarterly performance reviews and career laddering.
Built and scaled design ops infrastructure: hiring funnel, career ladder, design system, and team rituals for a multi-domain design org.
Trained the team to use AI-powered analytics tools to analyze and interpret data, building stronger rationale for UX storytelling and greater design impact.
Fostered a strong design culture through coaching, 1:1s, design reviews, and curated learning, boosting engagement by 26%, design learnings by 20%, and review scores by 8% YoY.
ACV Auctions
Lead Product Designer
2019 – 2022
Directed end-to-end UX for the ACV Capital customer portal and ACV Single Inspection App, lifting inspection rates 15% and doubling ACV Capital growth.
Established core design craft: workshop facilitation, design systems, and user empathy as the foundation for product decisions.